Typography Task 2

 7/4/2023-7/7/2023 Week 6 -Week 8

Tong Min Xuan / 0362744

Typography /Bachelor of Design in Creative Media /The Design School

Task 2-Exercises

LECTURES

WEEK 6

Typography Task 2 Demo Progress

Mr Vinod introduced us the practice and some rules of Typography Task 2 in class, and the instructor uploaded a series of instructional videos .Through Mr Vinod guidance ,we could start our task and develop our tasks.

INSTRUCTIONS

For task 2, we must choose one of the three texts given and format it without the use of any graphics. We had to create a 2-page editorial layout (200 x 200) in Adobe InDesign with the text provided. There are no images, only black and white colors, allowing the use of fewer graphic elements, such as lines, shadows, etc. We will use Adobe InDesign to layout and express the text and can use Adobe Illustrator for the headings.

CLASS SUMMARY

Week 6: lecturer commented on our uploaded works one by one and asked us to revise them

Week 7:

TASK 2 - Text Formatting and Expression

1.Sketches

Fig 1.1

Fig 1.2

I drew up some draft designs for the title, I focused on the font 'unite', and then added the next sentence in the middle and below.

Fig 1.3

Fig 1.4

I made two drafts and finally I chose one between the two and continued with my next step.

Fig 1.5

I came out with this layout . After showing Mr. Vinod my layout, he said he didn't understand what I was trying to say with my title layout, that I didn't need to add a row of fonts in the middle of the font, and that I didn't have to do much complicated layout.

Fig 1.6 kerning of layout text 

Fig 1.7 Heading

After getting feedback of Mr Vinod, i started to change my heading pattern to simple style since the last one is unneccesary .

Fig 1.8

Fig 1.9

Final work

Head:

Font/s: Universe LT Std 45 light

Type Size/s: 58 pt/40pt

Font/s: Univers LT Std 75 Black 

Type Size/s: 14pt

Body:

Font/s: Univers LT Std 55 Roman

Type Size/s:  11 pt

Leading:  12 pt

Paragraph spacing: 0mm

Characters per-line: 30-40

Alignment: align left

Fig 2.0 Final work (JPEG)

     

                                                        Fig 2.1 FInal Work (PDF)

     

                                                                    Fig 2.2 Final Work with grid(PDF)

Feedback

Week 7

General feedback :follow the instruction given by teacher

Specific feedback: The split between the word is unneccesary ,can just remove it and pull the word

Week 6 

General Feedback: Be careful with the hyphenation and use 7mm instead of 5mm when justifying text. 

The headline is too complicated; use one word to convey yourself rather than three. Put paragraph facing to use.

REFLECTION

Experience

Since this was my first time using Adobe InDesign, I had difficulty finishing the second task. But when I carefully watched the training videos and adhered to the directions, I discovered that I had developed an interest in developing the text formatting layout. I still found the text expression design to be pretty difficult because I needed to come up with a design that was both distinctive and effectively communicated the context of my chosen text. However, I was able to learn more about InDesign and proper text formatting as a result of this assignment. 

Observations

I was able to comprehend how different texts can be expressed by looking at the work of my classmates. Since the headline is the first thing that readers would see, I realised how crucial it is. In order to pique readers' attention in reading the text's substance, it is imperative to establish a simple yet eye-catching design. I learned from this work how to make the most of the layouts, grids, and page flow in order to create an effective typographic reading sequence.

Findings

Throughout this assignment, I have discovered that I am learning and understanding how to create a fantastic text arrangement that is also pertinent to the material itself. I must admit that it is not as simple or easy as it may seem because we need to take into account the specifics of the margin, kerning, alignment, and many other things. The layout of the design as a whole is significantly impacted by these particulars. As a result, I realised how important research and reading are because they help us come up with fresh ideas and foster creativity.

Further reading

The Visual History of Type is a thorough examination of all the significant typefaces created from the introduction of moveable type printing in the middle of the fifteenth century to the present. It serves as a visual overview of the development of typography and showcases typefaces from many of the most significant designers in the profession. Paul McNeil is the author, while Laurence King Publishing is the publisher.

The visual history of type is a thorough examination of the development of typography, extending from early writing systems to modern digital design. It illustrates the evolution of different typefaces and letterforms while highlighting significant historical movements and innovations.

Early writing systems like hieroglyphics and cuneiform are used to set the stage for the groundbreaking invention of printing.