Task 2 / EXERCISES - TYPOGRAPHIC SYSTEMS & TYPE

 Task 2 / Key artwork & Collateral 

Week 1 - Week 4 / 30.8.23 - 20.9.23

Advanced Typography / Exercise

Tong Min Xuan / 0362744

Bachelor of Design in Creative Media / Advance Typography

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Instructions

  

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Task 2 (A) : Key Artwork

We have to create logos for a variety of things, including caps, clothing, and other items. It may be divided into several forms and still retain its visual character to produce colourful patterns. My objective is to produce an important work of art that successfully communicates. Task 2(B) will make use of this artwork as collateral.

Sketch

Fig 1.1 Sketches

 I first drew a few drafts of the logo on my iPad using procreate .I also did some logo related searches, different designs and styles

Fig1.2 Research

Fig 1.3 research 

Fig 1.4 Research 

Digitalization :

Fig 1.5 Digitalization Process

Fig1.6 Adjustment Process

Fig 1.7 Final Wordmark

Fig 1.8 First attempt logo on shirt 

Fig 1.9 Second attempt logo on cap 

Task 2 (B) : Collateral 

We have to design three pieces of collateral, such t-shirts, caps, and bags, and then we have to animate the main artwork and make an Instagram account based on it. Both visually and textually, the finished product should communicate the intended message and atmosphere established by the main artwork. One animated key artwork in GIF file with precise dimensions (800/1024 px) is part of the material.

We also need to choose our color palette and design a logo with the same color scheme

Fig 2.1 Colour Palette 

This is the colour palette that i have chosen.

Fig 2.2 Process 

FIg 2.3 Process

I try to put the logo onto the card above and make it look nice .

Fig 2.4 Process

Final Collateral artwork :

Fig 2.5 Final collateral artwork (JPEG) 

Fig 2.6 Final collateral artwork (JPEG) 

Fig 2.7 Final collateral artwork (JPEG) 

Fig 2.8 Final collateral artwork (JPEG) 

Fig 2.9 Final collateral artwork (JPEG) 

Fig 2.10 Final collateral artwork (JPEG) 

Fig 2.11 Final collateral artwork (JPEG) 

Fig 2.12 Final collateral artwork (JPEG) 

Fig 2.13  Final collateral artwork (JPEG) 

Instagram Page :

Fig 2.14 Instagram Page Profile (JPEG)

INSTAGRAM LINK - https://www.instagram.com/mminx.co/

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FEEDBACK

Week 5

General Feedback I have to make sure that my word mark is well-balanced

Specific Feedback No specific feedback for today . Week 6

General Feedback Expand my brand identity, avoid copy and paste

Specific Feedback Add your own brand concept and decide what products your brand should have, it's best to let people know that the brand is yours even without seeing your name. Week7

General feedback Instead of using the wordmark on every post, come up with a unique approach to express yourself using the wordmark. Increase in size and fortify the Increasing the size of the collateral to give it more depth and entice viewers to continue exploring your business Week 8

General feedback Independent learnng week

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REFLECTION

EXPERIENCE

It's my first wordmark, and I'm happy with it for the most part. Task 2 gave me the opportunity to comprehend what collateral is. Despite several challenges along the way, I managed to do it, which makes me extremely happy.

OBSERVATIONS

I've discovered that when I don't have a specific objective in mind, I often feel confused, produce a lot of pointless stuff, and waste time.

FINDINGS 

This work helped me realise that, despite what could seem to be simple lines or forms to the normal person, making a nice wordmark is not as easy as it may seem. However, I am also aware of how difficult it may be to create compelling collateral.

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Further Reading

Why Fonts Matter: Exploring the Power of Typography," delves into the fascinating realm of fonts and their profound impact on design, communication, and culture.

In an era saturated with images and digital media, one might be tempted to overlook the importance of fonts. However, as you will soon discover, fonts are not mere visual elements; they possess a unique ability to shape emotions, evoke memories, and influence our interpretation of written content.

This book is a journey through the multifaceted aspects of typography, where we explore the fundamental reasons why fonts matter. We will unravel the intricacies of font selection, examining how various typefaces communicate distinct messages and establish visual identities. We will also delve into the historical and cultural significance of fonts, uncovering the legacy of different typographic styles and their enduring impact on design.