Design Principles - Task 2
22.2.2024 - 7.3.2024 / Week 3 - Week 5
Tong Min Xuan / 0362744
Design Principles / Bachelor of Design (Hons) in Creative Media / The Design School
Task 2
INSTRUCTIONS
VISUAL ANALYSIS
Is a method of understanding design that focuses on the visual elements and
principles.
In its strictest definition - a description and explanation of visual
structure for its own sake.
Visual analysis is a critical part of visual literacy, a skill that helps
people read and critically interpret images, whether in a museum, on social
media, in entertainment, advertising, or the news.
HOW DOES VISUAL ANALYSIS WORK?
Phase 1: Observation
Phase 2: Analysis
Phase 3: Interpretation
PHASE 1: OBSERVATION
- Observation means closely looking at and identifying the visual elements
of a design, trying to describe them carefully and accurately in your own
words. Do not read beforehand about the design at all.
- The observation phase is about looking, thinking, and finding good
language to communicate what you notice.
PHASE 2: ANALYSIS
- Analysis requires you to think about your observations and try to make
statements about the work based on the evidence of your observations.
- Think about how the specific visual elements that you’ve identified
combine to create design principles that complete that work of design/art,
and the effects on the viewer.
- How are your eyes led through the work and why? Apply the design
principles knowledge you have learnt.
PHASE 3: INTERPRETATION
- In this final phase, your observations, description, and analysis of the
work are fused with facts about the design work (and in some cases the
designer) and historical context that you find in trustworthy published
sources.
- What is the meaning of the design? What was the purpose for it to be
created?
CHOSEN ARTWORK
Title - Consumables
UNSDG Goal chosen - 13 Climate Action
Creator - Wu Liang
Date Created - 2023 September
Source Link - http://xhslink.com/kvHotC
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Fig 1.1 Chosen Artwork - Consumables |
Observation -
When I first saw this painting the artist used a knitting
technique to create the plastic bag and the yarn, which is a form of
textile art that can be seen as a metaphor for the interconnection and
interdependence of life on Earth. This struck me as
interesting. The artist used a grayscale palette to create a
dramatic and somber mood, and to highlight the contrast between the dark
hands and the light background.I chose this design because it corresponds to SDG 13: Climate action.
Plastic production and consumption account for a significant share of
the global greenhouse gas emissions, as plastic is mostly made from
fossil fuels and requires a lot of energy and the second point is
Reducing the reliance on plastic and increasing the use of renewable and
biodegradable materials can help mitigate climate change. The poster uses the image of the Earth being encircled by plastic
yarn to symbolize the global scale and urgency of this issue, and to suggest that we are
trapped in a vicious cycle of overconsumption and waste. The poster also
uses the image of the hands knitting a plastic bag to symbolize the
human responsibility and agency in creating and solving this problem,
and to imply that we can either continue to knit our own doom or unravel
the situation and make a change.
Analysis -
The composition of this work presents an asymmetrical balance, with
the focal point in the upper left corner being a pair of hands
crocheting a plastic bag. The knitted hands gradually draw the
viewer's attention to the top and follow the principle of the golden
ratio (Fig. 1.2) to achieve visual balance. In addition to the golden
ratio, the composition utilizes the rule of thirds (Figure 1.3). The
construction is evenly distributed, creating an appearance of balance
and visual flow.
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| Fig 1.2 Golden Ratio |
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| Fig 1.3 Rules of Third |
Interpretation -
This poster was first displayed in a public exhibition in
Damansar,Selangor,Malaysia
in February 2024. It was part of a larger collection of artworks that
aimed to raise awareness and inspire action on various UNSDG goals. The
poster received positive feedback from the audience and the media, and
was widely shared on social media platforms. The poster also sparked
some controversy and debate, as some people criticized it for being too
pessimistic and simplistic, while others praised it for being realistic
and powerful.
REFLECTIONS
Upon reexamining and evaluating the composition that had been previously examined in Task 1, Task 2 proved to be a beneficial exercise in expanding my comprehension of design concepts. I went back and looked again at the composition, colour, lines, and balance that had first caught my eye. The fundamental ideas covered in the prior sections of our design principles course were reinforced by this review procedure. As instructed by Mr. Charles, I concentrated especially on using the rule of thirds and the golden ratio. I have specifically learnt more about the rule of thirds and the golden ratio through this assignment and further research. Viewing the work via the lens of the golden ratio was exciting due of its mathematical precision.
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