Week 1 -Week 15
Tong Min Xuan / 0362744
Minor Project / Bachelor of Design (Hon) in Creative Design
Minor Project - Final Compilation
DIRECTORY :
- Instructions
- Lectures
- Final Submission
- Feedback
- Reflection
INSTRUCTION
LECTURES
In our first lecture, Mr. Mike provided a quick rundown of the projects
students may choose from.We will next divide into groups of five or six and select one of three subjects to concentrate on.
PROPOSAL :
CONTEXTUAL RESEARCH
Following our brief initial conversation, we promptly assigned each other chores. The group would then start collecting crucial data on X-Board and Expedio on an individual basis. The study will concentrate on the company's history, target market, brand values, and product descriptions.
Within a week, we built up a Google survey form for all the various
positions to complete. We could then track it, conduct market research,
and use the linkages to analyse the underlying data.
Questionnaire Survey：
Mr. Mike examined the survey results over the course of the following two
weeks and offered insightful advice to help us focus our efforts. Building
on this, our group convened to talk about the information acquired and
started a thorough examination of the data.
We created several personalities that emphasised the demands and
difficulties of the target audience in order to better understand
them.
As we moved forward, our group determined the main obstacles, established
goals, gathered public feedback, and improved our comprehension of the
intended audience. In order to further our research objectives, we also
collaborated to create strong survey questions.
We were instructed to evaluate and guide the survey data we gathered in
weeks five and six. Five responders had to be chosen for quantitative
analysis, and a plan based on the information gathered had to be created.
Our team also viewed our product this week, and we got to work testing its
durability right away.
Empathy Map
After the interviews, we started creating our empathy map. We recorded each
interview and combined the data with the survey findings.
User Personas
We began working on user personas and user stories in small groups this week.
User Journey Map
To have a better grasp of the product usage scenarios, we must next create
comprehensive path maps for the personas.
Insights Discovery
Mr. Mike then recommended that each team member generate five suggestions for
our actions based on the research findings, and then carry on with those same
ideas.
Brand Logo
We came up with two different colour schemes for the logo: a deeper shade
and a more vivid one. Following Mr Mike's advice, we ultimately decided on
the first colour since it is more in line with our motif, which is simple
Ikea design. This colour palette is also used in the finished packaging.
Final Logo
We finished the customer journey map in class. We were in charge of content
planning at the same time and began creating prototypes, such as posters and
box designs.
Customer Journey Map
Gantt Chart Link
https://docs.google.com/spreadsheets/d/1ZfMwBJwH-pro3ZfKtaS5_PUijcHVJR7eaqq1XZ-3Ncw/edit?gid=36541180#gid=36541180
Poster Design
Landing Page Design
Catalog Design
I was in charge of making the 3D modelling of the xboard for the final presentation. I made three different modelling for the xboard, all of which were designated Ikea earth tones, and I placed the xboard templates next to them for reference. Here are screenshots of my creative process.
Final X- Board Model Outcome :
Expedio Design Presentation Slide
Final Submission
MIRO Board Link:
Project Tracking Document:
Gantt Chart Link:
Survey Google Form:
Survey Analysis:
Final Presentation Slides - W14
FEEDBACK
Week 1
After reviewing the module information booklet on the first week, we were
given a project overview. Out of the three possible themes, our team
determined that Expedio was the best choice for project development. We
found the idea on Instagram and researched the company's expertise.
Week 2
Whether Expedio design is centred on design thinking, fast prototyping,
or a particular method of expediting the design process, we should begin
our investigation by defining the term and comprehending its fundamental
ideas. Examining scholarly works, business case studies, and real-world
implementations can help us understand how Expedio design is used
successfully in diverse settings. The next stage is to draft interview
questions for the customer after we have synthesised this data and
produced a visual overview on Miro. In order to ensure that we obtain
all the information required to prevent misunderstandings during the
project, these questions should centre on comprehending the client's
design demands, goals, expectations, and cooperation preferences.
Week 3
After this week's client interview is over, the focus will turn to
contextual research to understand the context in which the X-board is
used. To ascertain the user's needs, behaviours, motivations, and
challenges, a user persona will thereafter be developed. This will
guide the creation of targeted interview questions intended to extract
user feedback regarding the X-board, specifically regarding its use
and potential for improvement. The goal is to ensure that the X-board
resolves user issues and enhances their collaborative experience.
Week 4
Following our lecturer's assessment of our survey and interview
questions, we got input that helped us improve them and concentrate on
our target market, which is CEOs of major companies because of their
propensity for making bulk purchases. For more accurate insights, we
were told to postpone interviews until survey data processing was
finished. In order to go on to the next stage, we aim to complete the
survey data gathering by the following week.
Week 5
We are concentrating on improving our interview and survey questions
this week in order to gain a deeper understanding of our target market.
We hope to learn about their everyday struggles and preferences by
crafting straightforward, open-ended enquiries, which will provide a
solid basis for insightful understanding of their requirements.
Week 6
We worked hard this week to polish the presentation's general flow and
finalise its slides. We made sure the slides were aesthetically
pleasing, coherent, and in line with our goals. To make the presentation
coherent and interesting, we also practiced transitions and got ready
for any questions.
Week 7
To guarantee uniformity and pertinence, every design was meticulously
matched with the previously produced insights and problem
descriptions.Since this is just the beginning of the ideation process,
we left the designs open to revision and improvement over the next few
weeks. We also completed our presentation slides, making sure they
adequately conveyed our work and were well-prepared for the next
presentation.
Week 8
Independent Week
Week 9
No Physical Class
Week 10
Make sure the "How Might We?" statement and the customer journey map
match. Create measurable actions for post-purchase assistance, like
feedback channels and onboarding emails. During website onboarding,
concentrate on providing a first-rate purchasing experience while
leveraging social media user motivation. Plan your platform
selection, timeliness, and impactful content when creating paid ads.
Week 11
To guarantee alignment and consistency, compile the content for each
touchpoint in the client journey. Complete the Gantt chart to show the
tasks, deadlines, and project timeframe. Assign work to team members
according to their abilities and capabilities to ensure a well-rounded
and effective workflow.
Week 12
Complete the website design layout, making sure it complements the
brand identity and user experience objectives. Finish the X-board
shooting with an emphasis on excellent images that successfully
highlight the characteristics and advantages of the product.
Week 13
Group leaders should examine all designs to make sure they are
consistent and fit the "How Might We" concept. Take the website's
tagline page down. Finish the things that need to be done for the
blog, social media postings and articles, editing promotional
videos, website design, and the draft presentation slides.
Week 14
Final Presentation
REFLECTION
Experience
The process of collecting information and improving our strategy was instructive and difficult. The significance of asking focused questions to better understand the needs of our audience—especially major company CEOs—was one of the main lessons learnt from our lecturer's comments. This realisation greatly influenced the course of our project. We first had trouble with disjointed ideas during the brainstorming stage, but with constant input and iterative design, we were able to create more unified prototypes for the website, logo, and marketing collateral. The importance of cooperation, flexibility, and iteration in creating a cohesive design that meets user expectations was reaffirmed by this process.
Observation
The project demonstrated how every stage of the procedure is interrelated and necessitates adaptability to new information. After conducting surveys and interviews, we changed our focus from targeting smaller businesses to a larger market, with a particular emphasis on CEOs and large corporations. Because of this change, we had to adapt our designs and marketing tactics to these new personas' user journeys. We were able to produce content that was both interesting and targeted by outlining their behaviours and touchpoints. This made sure that the unique requirements and habits of our target group will be reflected in our website and marketing collateral.
Findings
Our investigation revealed a significant chance to target CEOs and big businesses for mass X-board purchases. This change in emphasis had a big impact on our marketing plan. Furthermore, we discovered that providing a variety of information at every point of the customer journey—including case studies, testimonials, and teasers—was crucial for helping personas make decisions. While video material was essential for keeping our audience interested, we also understood that, in order to provide a well-rounded and stimulating experience, we needed to diversity our formats with blog pieces and infographics. All things considered, the project demonstrated the value of adaptability, utilising user data, and encouraging teamwork when creating for a particular market.
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